The need for video is undeniable but who you are trying to reach determines what kind of content you need to create. Maybe it’s educational content, maybe it’s a docu-style promo, maybe it’s regular testimonials, or something else entirely.

When well produced content is in-line with a world-class brand, it should feel alive. This goes beyond video that offers a quick value proposition. When your customer/funder/client is burdened with choice, it’s about communicating the “why” of your brand. Why you and not the other option.

We can work together to identify your marketing content focus. Maybe you need evergreen, highly produced content. Or maybe all you need can be done a phone but you still need strong coms and good storytelling. We can develop a content plan that goes beyond what’s trending now and focus on what matters long term.

AI offers tools to allow us to work faster and create more. It can also create that high volume, ephemeral content on the feed so we don’t have to. Which means that we as filmmakers can get back to the work of making high quality human-centered material that holds up over time.